Keywords are essentially the bridge between a website and a search engine. They are what helps a search engine identify what your site is about, and how relevant it is when a certain term or phrase is searched for by the user. A search engine keeps a database of websites which they have filed away under the appropriate tags/topics to be able to produce fast results. You can make sure you have a much stronger chance of appearing in the SERPs by optimising your website for the right keywords. However… There can be hundreds of options when it comes to keywords....

"The Zazzy Substitution" is the third episode of the fourth season of the American sitcom The Big Bang Theory. This episode first aired on Thursday, October 7, 2010. Sheldon and Amy break up after Amy says Sheldon's work is not as important as hers. Sheldon then acquires many cats to replace her. Leonard becomes worried and calls Sheldon's mother in order to get Amy and Sheldon back together....