After many weeks and months of preparations, you are ready to go; you've done everything that you needed to do to make sure that the design and development of the new site has been put together perfectly and you are happy to move forward. So you press the launch button (because that's how it works, right?), you sit back and congratulate yourself and your colleagues on relaunching the new website successfully… …only to see the organic traffic has plummeted. You look in fear, but then stop for a second because everyone knows that a site relaunch can sometimes cause an initial slump in organic traffic. You assume that it's normal....